We love the philosophy of former GE CEO Jack Welch; "when the rate of change outside your organisation is faster than the rate of change inside your organisation - then you have a problem"
Fact. Our world is changing faster every day.
It is becoming more connected, networked, leveraged, customised, 'social', personalised and instant. There are greater choices, competition (direct and indirect), stimulation, noise and more possibilities. Gaining the attention of customers is harder, and servicing their needs more complex. Brands are becoming more powerful, the brand landscape more complex, and customer churn can happen in a heart beat.
Some companies are becoming successful faster than ever, in some cases creating millionaires overnight. Predictably, those that aren’t reacting to the changing world are becoming irrelevant at an alarming rate.