Kevin Dawkins' ideas, thoughts, insights on the process of transformational business development

Lessons & Insights from the year that was – 2018

Kevin Dawkins - Sunday, January 15, 2017

For the 3Y0 crew 2018 was a thoroughly fascinating and rewarding year.  Like everyone else we had to get our heads around the fact that 2018 was a year that once again rebased many businesses (how many on the trot is that now?) Read More

So what has colour got to do with your brand message?

Kevin Dawkins - Saturday, October 20, 2012

As business owners we are all enormously proud (and attached) to our brand and brand messages. We invest huge amounts of time, thought, energy and $$ in creating our business or product name, logo, bi-lines, mission and vision statements. Read More

3YO Process: Awareness

Kevin Dawkins - Monday, September 03, 2012

Higher Awareness + Greater Clarity + Deeper Commitment + Smart Action = Results Read More