3 YEARS OUT BLOG

Kevin Dawkins' ideas, thoughts, insights on the process of transformational business development

So what has colour got to do with your brand message?

Saturday, October 20, 2012

As business owners we are all enormously proud (and attached) to our brand and brand messages. We invest huge amounts of time, thought, energy and $$ in creating our business or product name, logo, bi-lines, mission and vision statements.

But how much thought have you invested in your choice of brand colour? Just as words, names, symbols and logos demand an immediate response and reaction from our customers, so too does the colour we use.

Every colour has its own unique look, feel and message.

In the case of 3YO we deliberately chose the colour orange because it stood for so many of the values that we hold to be true for our business.

The meaning of orange:

Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot colour, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus colour, orange is associated with healthy food and stimulates appetite. Orange is the colour of fall and harvest. In heraldry, orange is symbolic of strength and endurance.